OUCH: After GE Move From CT to Boston, Celtics Add GE Logo to JerseysJanuary 25, 2017
General Electric (GE) announced a move from Connecticut to Boston in 2016. With GE headed for Beantown, the Celtics are adding GE's logo to its jerseys.
In January 2016, General Electric (GE) sent shockwaves through Connecticut by announcing a move of its headquarters from Fairfield to Boston.
GE had previously stated its displeasure with Connecticut’s tax policies, as reported by the Hartford Courant:
Although GE has been searching nationwide for a new headquarters since last summer, when it announced it was unhappy with Connecticut’s tax policies, Immelt said Wednesday that GE has been considering “the composition and location” of its headquarters for more than three years. GE employs 800 workers at its headquarters and about 5,000 elsewhere in Connecticut.
Now, in addition to GE’s move to Boston, the company is putting its logo on Boston Celtics jerseys:
A league official familiar with the deal says the Boston Celtics have reached an agreement with General Electric to put the company’s logo on the team’s uniform.
…The league’s collective bargaining agreement allows teams to have an ad measuring 2.5 inches by 2.5 inches on their jerseys, beginning next season. The Celtics will be the third team to announce a deal, joining the Philadelphia 76ers and Sacramento Kings.
The Celtics jerseys will serve as a constant reminder to basketball fans in Connecticut that GE shipped up to Boston.
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